SAN FRANCISCO — At the opening keynote of the Global Interaction Design Summit yesterday, leading industry voices warned that the lines separating User Interface (UI) and User Experience (UX) design are blurring faster than ever—yet the fundamental differences that drive successful digital products remain critical. “Think of UI as the paint, the typography, the buttons—what the user actually sees and touches,” said Lena Torres, senior UI designer at the fintech startup MintFlow, during her presentation titled “Designing Delight in a Data‑Driven World.” “UX, on the other hand, is the roadmap that gets a user from point A to point B with minimal friction. It’s the research, the flow, the emotion behind every click.” Torres’s remarks echo a new Adobe Research Report released earlier this week, which surveyed 2,300 designers across North America, Europe, and Asia. The study found that 68 % of respondents still conflate UI and UX, but 83 % agree that a clear separation of responsibili...
